An SSL certificate scrambles the data that flows between your website and the web server. This keeps the bad guys from doing anything useful with the data that’s in transit.
Google and Firefox do just that. They really don’t care if there’s nothing to lock down, to them – your site is insecure. By displaying a notification within the browser, some visitors will be scared from the message and regrettably, leave your website. You really don’t want that!
Having a secure website actually helps your website perform better in the Search Engine Result Pages. Google gives secure websites a little bump, making it slightly easier for people to find your website when people search.
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Note: This price is for a Domain Validation (DV) certificate. If you would like an Organization Validation (OV) or Extended Validation (EV) certificate, please inquire.