In this article, we discuss “Website Security: How to Create a Rapport with the Baby Boomers.” There’s a shift in the industry and Baby Boomers, well, they are booming in the digital market.
A recent study by the University of California revealed that the baby boomers generation is among the most trusting and optimistic group within society, a trait that most take online with them. Striking up a healthy relationship between your website and your audience is arguably the most underappreciated aspect of the online world, and can often be the difference between a fruitful experience and one that poses several threats. By tailoring your website in such a way that it connects with your domain’s visitors, the potential for these threats decreases dramatically and the security and enjoyment for those both sides of the website rises even more.
A Tech-Savvy Generation
The days of dismissing our older generations as being outside the technological world are over. The number of seniors owning smartphones has risen to four-in-ten in the United States, and the number of people over the age of 65 who use the internet has risen sharply to 67%. The baby booming generation is becoming more and more digitally connected with every passing day, and it is vital that websites cater for this audience. Despite their increased usage, this group is still among some of the most vulnerable when surfing the web however. As an example: seniors are defrauded online at twice the rate of the rest of the population.
As we mentioned in the introduction, the baby boomer generation is amongst the most trusting group within society, and these attributes come across in their online activity. Most seniors see the internet as a good thing for society, it is a useful tool for them to stay in contact with friends and loved ones and as such they put a lot of their trust in it. It is sadly this trust that many would-be fraudsters go out of their way to take advantage of. One of the simplest and most effective ways of limiting these threats is by encouraging users to pick nicknames, install private passwords and especially remind users that they are under no obligation revealing personal information such as addresses, names of family/friends, birthdays etc.
It might seem simple, but keeping users informed of the appropriate contacts available to them is a great way of lowering not only the amount of threats, but indirectly lessening the emotional damage caused by them. Studies have shown that older internet users are more unlikely to report a case of internet fraud for example, but the emotional strain from these crimes hit these users just as hard. By encouraging and making it easy for seniors to communicate their concerns and queries, not only will you have a better understanding of the kinds of threats there are out there, but the knock-on effects of making these communications more socially acceptable, will help others out in the longer term. Providing elderly users with an Internet guide about the ins and outs of various types of threats is also a great way of raising awareness about the possible dangers in the cyber world.
Our baby boomers are just as technologically connected as the majority of us, experiencing and using the same kinds of websites that we do on a day to day basis. However, by implementing the kinds of safety features explored in this article, we can guarantee that they will be just as safe when on these sites which will only give them a more enjoyable experience and reflect much better on your site.