The use of websites has dramatically changed over the course of the last five, even ten years. More consumers are turning to the internet to look up simple business questions. The phone book is a thing of the past.
There’s an easy, free way to drive traffic to your website, and more and more experts are asserting that it has a greater ROI than even PPC, or pay per click, advertising.
Though understanding and applying SEO (Search Engine Optimization) concepts can be challenging, it’s absolutely necessary to have a firm grasp on at least the basics. SEO firms and web developers throw out terms like meta-tags, backlinks, sitemaps