Though understanding and applying SEO (Search Engine Optimization) concepts can be challenging, it’s absolutely necessary to have a firm grasp on at least the basics. SEO firms and web developers throw out terms like meta-tags, backlinks, sitemaps
In a recent blog post, I wrote about the concept of usability, and why having a “usable” website is a crucial component of your business success. As promised, I’d now like to tell you about the related yet distinct issue of accessibility.
While browsing the Web for business or pleasure, you’ve probably noticed that a lot of sites have groups of links or display ads that say “Ads by Google” under them. Maybe you’ve clicked on a few, or even ended up buying something from one of those linked sites.
What does it mean to say you have a “usable” website? The term “usability” is actually an industry term that is based on an entire field of research and testing that, simply put, has to do with how easy it is for people to navigate and use your website.
Perhaps you’ve heard of pay-per-click, or PPC, ad campaigns. Even if you don’t recognize the term, you’ve seen them: the “sponsored links” that show up among the results in a search engine, or the ads that appear on many web pages.